quote:
Originally posted by Dark_Shiki:
I disagree. It's hard to predict what an individual person will do. But people in general are quite predictable. The impulse buy instinct can be quantified just like anything else, and businesses DO take advantage of it in a very precalculated way...just take a look at the check-out area next time you go grocery shopping. There's a whole area of study devoted to the subject of attracting customers...it's called marketing.
Not really, people are creatures of habit, look in the lunch room, in a class room in places where they don't have to take the same seat, they almost always do, they almost always get up at the same time, go to bed at the same time, shower, eat, read, watch television at the same time, watch the same programs week after week, tend to hang around the same type of people, tend to follow the same patterns of whatever has not been mentioned. They are easy to predict if you get to know them and yes that is more work then knowing a group, but then you group them in your own way "b-game lovers" in this group "b-game causal fans" in this group etc. Form your own from the individuals you know and target that way, not the same as targeting a group.
True the individual can change easier and quicker then the group, no group pressure to follow the group, but they are still creatures of habit.
But the check out in the grocery store is different especially since they have started to go to "child safe" covers. Also it is massively different then this industry saying they will advertise on some anime fans website or something else that might be linked to this industry. Or publishing industry saying they will allow more "racey" covers to draw the eyes and get people to think about something other then the bad plot or whatever might be wrong with the book.
Marketing often is the antithesis of impluse buying because if you have to make something so obvious to people it has to have bells whistles and a sign that says buy this item on it, then it is not an impluse that makes them look at it. Impluse is something that catches your attention out of the corner of your eye and while two seconds later you might have no idea why you did it you buy the item. Sometimes it works sometimes it fails and if it fails you might avoid similar items in the future, which would also mean that if that was a way something was marketed it was done poorly since it could fail as easily as succeed, you want a better chance of success then failure on marketed goods, which is why they don't really play to impluses on large items, they sell the flash, the image, but that is not selling an impluse urge, that is saying you are not a "good person" if you don't vote against this candidate (sorry with the election coming up that just popped to mind), rather then saying "geez why'd I vote for that loser" after you have voted.
[This message has been edited by SCDawg (edited 10-24-2004).]
[This message has been edited by SCDawg (edited 10-24-2004).]