Here are a few improvement suggestions for the website and other areas:
Website:
- JAST USA: Add options for Pre-orders, Coming Soon, and Redeem Game Code under the Visual Novels in English drop-down menu. For Coming soon list titles scheduled for release one quarter out. Consider merging all-ages and adult store and to add a new tag All-Ages tag to drop-down menu; why have a separate store for 4 games? Offer free demos for your games and list option to download between Digital Download and Package Edition area. Add more screenshots to each game's product page (especially pre-orders) and add at least one trailer as well.
- JAST CONNECT: Enable editing of posts and hiding spoilers (text and images).
-JAST USA / CONNECT: Have a link for all of the various JAST sites (including social media) on the top of each webpage. Integrate JAST CONNECT into JAST USA as time permits.
- TUMBLR: List all licensed titles under Upcoming Titles and rename to Future Projects.
Games:
- Add walkthrough file/graphic that can be viewed in game to look up different routes. Consider color coding viewed and not viewed routes differently.
- Offer image stretching options for the game when playing in full screen allowing users to retain proper full screen ratio on a wide-screen monitor.
- Consider adding demos & trailers for your other titles on hard copy versions of your games.
Marketing:
- For marketing target paying customers that are already buying closely related goods. For your adult games advertise with H-Manga companies such as Project-H and Fakku by having them place a color leaflet in their books or have an ad at the end of the book itself (print and digital) or both.
- You could also check if Rightstuf would be able to include ads for your games in their shipments that include H-goods from companies other than your own. You could also place an ad for your most featured titles in their catalog and/or see if they can add a JAST (company or game specific) coupon to their catalog as well. Be sure to mention free demo availability in your ads. You could also check with Kitty Media if they would include game trailers on their upcoming release.
- Consider adding game download card to hard copies you send to other retailers / sell at conventions while using email to distribute game codes for J-List customers. This way everyone has an incentive to check out JAST USA no matter where they buy their game from.
- Last but not least do a Kickstarter for Mahoutsukai no Yoru.