http://blog.mangagamer.org/2015/03/10/2015-licensing-survey-results/
Anyone notice any surprises in this one?
I thought this part was interesting from their results:
"When surveyed about what respondents considered most important when deciding to purchase a visual novel, ìstoryî and ìartî were significantly the two most important factors, though art held more sway with women than men. Following on the tails of those two factors, what fans find important is greatly divided by gender. For men, the third most significant factor was erotic content, while for women it was the characters and relationship options (IE male/male, female/male, etc.) Next down for women is genre, voice actors, and erotic content, but for men itís characters, gameplay, and length. Having an anime was barely listed as a factor by respondents. In terms of age, it came as no surprise that the teenage bracket was more concerned with lower prices, but it was surprising to see that erotic content became more important to both as they aged.
Given the above, it was no surprise that women greatly preferred the otome and BL genres, while men more strongly preferred nukige and slice-of-life genres (though nukige gains importance with age). It also came as no surprise that romance games were the most strongly preferred across all ages and genders. What did come as a surprise was that yuri was liked equally well by all groups, even though it was one of the less favored genres."