It will be for free:
http://se-kirara.jp/index2.html
Special edition will cost 2800 yen. Educated guess is that the company expects to make profit off the merchandising?
An interesting experiment. Hoping it works.
PS: I call dibs on Nozomi. That is all. 
So this is the Gundam profit model applied to eroge?
Ignosco and I saw this and just assumed it was a mistake. How can a company release their first eroge for free?
What better way to advertise their brand?
what better way to bankrupt their brand? =P
Yeah, unlike other companies/doujin circles that have done this (say Alicesoft), this looks completely insane. Thereās some information about the content here. If this title is really as substantial as they suggest (seemingly above the usual amount of content in a full price eroge), added to the cost of top tier seiyuu, and some fairly well known writers, I canāt see how theyāll manage to flog off enough merchandise/fan disks etc. to recover even a fraction of the costs.
The biggest remaining question is how the free version will be distributed, or in other words, will their be any restrictions on gaijin acquiring/playing it?
Even if they do go bankrupt, thereās not much they can loseā¦ I agree itās a gamble, but if it works out, all the more power to them. Iām guessing their thinking is that itās only the collectors who would buy the stuff and that most of the rest of the people would just pirate it anyway. Furthermore, itās a lot harder to āpirateā a figure.
Well, the alternate explanation is that theyāll post a delay announcement on 3/26 and then reveal that it was an April Foolās joke on 4/1
Except their credit rating. 
According to industry insiders, if it cost $500,000 to make an eroge, then 11,400 copies have to be sold at $88 (before taxes) before it starts to earn actual profit.
Do they really expect to sell thousands of special editions? Itās gotta be one hell of a good game for people to pay money, for something they can get for free.
Iām not saying it canāt be doneā¦ Iām sure it canā¦ but is se.kirara that kind of game? I guess weāll soon see.
Imagine the next generation of Pokemon being offered as a no strings attached free download, and then Nintendo asking if you really like it, please buy the store version for $30 bucks and get a āfreeā figurine with it. Or if a car dealer gave away free cars, and asked if you really liked it, youād only buy gas and make repairs at his dealership.
Would some people do it? Sure. Would everyone do it? Not a chance in Hell.
Well, theyāre figure creators. If theyāre successful theyāve probably got a bit of money to burn on something like this. I suppose itās just a really expensive promotion strategy =P
Native (the Dev Studio of Se.kirara) is a sub company of a big Figurine Company (MaxFactory) with a very well Know Brand (Figma).
se.kirara is a game wich the character design is based on a new incoming Figma Figurine Collectionā¦ in fact itās a big ads for this new collection.
Anyway, for those who wonder if it will be goodā¦ You can still try the Trial Version.
And since itās a full free game, i hope some people will do an English translation of it.
So that explains it. Thanks for the info.
Eye opening, to say the least. Hope this works for them. Guess Iāll have to buy it with the figma, then. Never bought a figure beforeā¦
Good Godā¦ what a gamble theyāre making. Three years of development? Full cost production with no short cuts?
Hehā¦ heās joking about the money sunk into this project, but it wonāt be funny if this turns out to be a losing bet.
However I applaud the effort. Iāll buy a figurine of Nozomi then.
Wellā¦ at least piracy wonāt be an issue, eh? Until cheaper Chinese knockoffs of the figures are made.
that a custom order so that does not surprise me the least, can email see if they are gonna carry it.
Ask if theyāre going to carry Subarashiki Hibi, too. I donāt see it on the preorder page.
Too late; preorders have closed. Although they might still carry it, but you wonāt get the preorder.
Donāt care about tokuten, just want the game.
Could always give Jlist a shot. They still offer the game for preorder even though preorders have closed.