In my opinion, there is just as much of a potential market for yaoi bishoujo games among the anime community as there is for any other genre of bishoujo games. Yaoi is going to alienate the majority of your usual buyers (male gamers) but you could easily make up for that with all of the yaoi fangirls that seem to be floating around on the internet and propogating like rabbits. The difficult part would be in marketing the genre of bishoujo games alone to those prospective buyers… which would be difficult, since most people (male, female or yaoi-inclined) still think of the bishoujo genre as being strictly porn with nothing but gratuitous H-scenes throughout.
What it all depends on (in marketing yaoi bishoujo to a female audience) is substance; that being the quality and theme of the games themselves. I doubt that very many non-Japanese fans of the bishoujo genre would have ever considered a game like Kana based on the face-value of it being a brother+sister pairing, for one such example. The truth is that if all B-fans were looking for was just hentai, they would be searching for it on Google instead of spending $60 on a bishoujo game about a brother who falls in love with his sister. The gameplay substance and character depth plays a large role in selling most of these games… most all of which is spread by word of mouth… so it’s all about creating the market first.
At least, that’s just my perspective…
EDIT: Oh, and BTW, I know that for many people who play B-games they only really are interested in the H-scenes. I’m just saying that there are just as many people who like these games for more than that (which could be played on in obtaining a female market for some yaoi B-games).
[This message has been edited by Princess Bleh (edited 07-29-2004).]